{"id":392,"date":"2009-08-11T16:34:02","date_gmt":"2009-08-11T20:34:02","guid":{"rendered":"http:\/\/www.whoisgregg.com\/blog\/?p=392"},"modified":"2009-08-11T16:34:02","modified_gmt":"2009-08-11T20:34:02","slug":"some-things-arent-businesses","status":"publish","type":"post","link":"http:\/\/www.whoisgregg.com\/blog\/2009\/08\/some-things-arent-businesses\/","title":{"rendered":"Some things aren&#8217;t businesses"},"content":{"rendered":"<p>From <a href=\"http:\/\/blog.tr.im\/post\/160697842\/tr-im-resurrected\">tr.im<\/a>&#8216;s announcement that they will keep the service alive:<\/p>\n<blockquote><p>Twitter has stacked the URL shortening business opportunity overwhelmingly in bit.ly\u2019s favour<\/p><\/blockquote>\n<p>The problem with that statement is there is no such thing as a URL shortening &#8220;business.&#8221; URL shortening is a feature of a larger service or, at best, a loss leader to attract attention for your real business. (As the folks at <a href=\"http:\/\/raven-seo-tools.com\">Raven SEO Tools<\/a> fully understand with their URL shortener <a href=\"http:\/\/kl.am\/\">kl.am<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From tr.im&#8216;s announcement that they will keep the service alive: Twitter has stacked the URL shortening business opportunity overwhelmingly in bit.ly\u2019s favour The problem with that statement is there is no such thing as a URL shortening &#8220;business.&#8221; URL shortening is a feature of a larger service or, at best, a loss leader to attract&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.whoisgregg.com\/blog\/wp-json\/wp\/v2\/posts\/392"}],"collection":[{"href":"http:\/\/www.whoisgregg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.whoisgregg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.whoisgregg.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.whoisgregg.com\/blog\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":2,"href":"http:\/\/www.whoisgregg.com\/blog\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":394,"href":"http:\/\/www.whoisgregg.com\/blog\/wp-json\/wp\/v2\/posts\/392\/revisions\/394"}],"wp:attachment":[{"href":"http:\/\/www.whoisgregg.com\/blog\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.whoisgregg.com\/blog\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.whoisgregg.com\/blog\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}