Gregg Hilferding


New From Google: LessTraffic™

From the Google Blog:

Answer highlighting in search results

Consider the example, [empire state height]. With today's improvements, the answer —1250 ft, or 381 m — is highlighted right in the search result:

Google Answer Highlighting

This might be cool for Wikipedia, but it totally screws every other website owner.

If you have a website that deals with anything Google's algorithm has decided is a "fact" then watch out, your traffic is about to drop. Google's destroyed a lot of niche online markets but this is a broad attack against all sites.

The future of this feature is that you never have to leave Google at all.

Published by Gregg Hilferding on January 22nd, 2010 at 4:25 pm. Filed under Google, SEO, Search, SignalNo Comments

Biz Stone on Google Swallowing Twitter

Via Daring Fireball, I found this particular answer from Twitter founder Biz Stone most intriguing:

ME: Don’t you get worried about being swallowed up by Google?

BIZ: They don’t swallow you up. They call you up.

To me, being called up was what happened when the Army sent my unit to Iraq. I suspect Biz has a different meaning.

Published by Gregg Hilferding on April 22nd, 2009 at 3:15 pm. Filed under Google, Signal, Social MediaNo Comments

Irony at It’s Best

Via Understanding Google Maps & Yahoo Local, the words of a Locksmith recently banned from Google Maps:

After that many of my claimed listings got hijacked by my competitors, I knew I’ll crack the method to do it myself & that I’ll send you my revelations in order to shut down this option.

So we have a locksmith who considers it acceptable to test and defeat a company's security. Does he also walk up and down the streets in his home town trying to break into buildings?

Is there no Locksmith Oath?

Published by Gregg Hilferding on February 21st, 2009 at 2:45 pm. Filed under Google, Noise, SEO, Webmaster, YahooNo Comments

By a Googler

This is going to be a very influential piece.

Free speech is no longer just a right granted by law, but one imbued by technology.

Couldn't agree more.

Published by Gregg Hilferding on February 17th, 2009 at 9:47 am. Filed under Google, Signal, WebmasterNo Comments