Gregg Hilferding :)


USA Today SERPs

It amazes me to see search pages that so marginalize the actual results. In this example, USA Today's "web search" (actually powered by Yahoo) takes the cake by allocating a mere 659x101 tall area for the results, assuming a window size of 1024x768. That's 66,559 out of the 786,432 pixels on the page or just under 8.5% of the real estate.

So, a visitor searching for custom t-shirts is going to see a page like this (I've highlighted where the organic SERPs show up):

USA Today SERPs

I prefer a search engine result page that is simple and puts the results first. Here's the site search at GetYourShirts.com for the same t-shirt query. Of course, we won't get into a discussion comparing the quality of the results. ;)

GetYourShirts.com

Published by Gregg Hilferding on February 5th, 2007 at 3:57 pm. Filed under Search,SignalNo Comments